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Nearly half of this age group —  49%  — prefers to shop in store rather than online. On top of that, ethics surrounding manufactured clothing and sustainability have proven to be one of the biggest influencers on Millennial shopping habits. Despite the split on online shoppers, however, nearly 85% of Millennials aged 18 to 34 claim that their shopping habits are influenced by social media outlets. This method of marketing has proven to be more influential than online advertisements

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